Thursday, December 22, 2016
If my figures are accurate at all, you run between a 7% and 9% chance of winning ANY logo design contest. Sorry, but that’s it – regardless of how much fun and riches you’re promised.
While the tips we’ll discuss here will up your chances significantly, they’ll still be about 87% lower than a real paying gig. So, keep that in mind when you’re creating your new logo submission.
This isn’t about design. It certainly isn’t about winning awards. And it isn’t about helping the ‘buyer’ brand their new company. Logo design contests are about winning. And making money. Accordingly, don’t spend too much time on any single submission – it’s just not worth it.
The idea probably won’t win, it will be poached by other ‘creatives’, stolen by people trawling the internet looking for ideas to post into logo design contests they’re entering, pinched by logo template sites and it’s probably been right-clicked by the contest holder themselves the minute it was posted.
Last but not least – you’ve given a non-exclusive, irrevocable license to the contest site itself (while these ‘licenses’ probably aren’t terribly enforceable, it’s difficult to get your work removed from the contest galleries once it’s up there) so if you’re going to give up a precious design, it’s probably better to give up one that didn’t take too much time.
Spend no longer than 30 minutes on each contest submission. 30 minutes isn’t too much time to give up for the chance of winning $300, and if you do win, you’re getting paid about $230 per hour (once you factor in file prep and what-not).
That’s not too bad in the coinage department now, is it? Unfortunately, once you factor in ALL the design contests you have to enter in order to win one, that figure will drop to about $2.75 per hour. We’re still trying to figure out how to get around this one.
Adapted from thelogofactory.com
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