Thursday, December 22, 2016
I realize that using lots of colors in a logo is problematic. As is using blends, gradients and even the Illustrator transparency feature. Trouble is, logos with PANTONE or CMYK colors don’t ‘pop’ on a webpage, and you submissions tend to look washed-out compared to other entries.
So go ahead – color ‘em up. Use the RGB palette. Preferably web safe colors too. They’re much brighter and translates into a more vibrant image on a design contest gallery. And while gradients are hell in many applications, this isn’t your problem.
‘Buyers’ love gradients – has that 3D look – and as they’ve not been coached on what is, or isn’t, a decent logo setup, your protests about RGB colors not printing will be ignored. Or deleted (we’ll use that to our advantage in a minute).
This is all about what the buyer ‘likes’ to look at, not what’s important for future use. If you’re feeling particularly competitive toss in drop shadows, bevels, lens flares. They like that.
Let the other designers gripe about how your logos won’t print. If they bad-mouth you publicly in the comments section, PM the site owners. They don’t like quarrels going on in the open – looks bad on the ‘community’ – and they’ll remove the pest’s comment forthwith. Maybe even ban them completely. And you know what that means – less competition for you. One down. 14,357 to go.
Adapted from thelogofactory.com
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