Thursday, December 22, 2016
This simple technique will help grab the ‘buyer’s’ attention. The dozens of designs entered into their contests are all previewed in 2″ thumbnails. This is so that the ‘buyer’ thinks they’re getting lots of stuff. Which is cool and all, but it doesn’t help you get noticed.
Truth to tell, all those hundreds of entries start to look the same after a while, and unless the ‘buyer’ zooms in on the image, you run the very real risk of being lost in the design cacophony.
Here’s a trick – place a colored border around your submission. Make it small enough that it doesn’t interfere with the design submission itself, but just thick enough to make your submissions stand out when presented with 24 others. Almost like a ‘look at me’ border.
Make it bright. Hot pink. Fluorescent green. Bonus tip, the thumbnail previews are square, so make sure your submission image is square too (helps avoid your lovely day-glow border being cut off when reduced in size).
Use the contest site submission template if you can – images placed inside those crop marks scale perfectly.
Adapted from thelogofactory.com
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