Sunday, January 8, 2017


If you have to contact the site owners about anything, be ‘passive aggressive’. Don’t appear too knowledgeable (they get hundreds of daft questions a day and a rational e-mail will get their attention – remember, we don’t want their attention). If you’re going to rat someone out about copied designs, always start with “I don’t know if it’s me but [entry] looks exactly like [link to original work]. I could be wrong as I’m new to this”. Always say you’re “new to this”.

If you’re ratting out someone for pinching ideas, and the site owners have been less than responsive, take it to the comment section. This requires a great deal of care, but becoming passive-aggressive should get your comment to the ‘buyer’s’ eyes before its nuked by moderators. 

Rather than ranting “you totally ripped off my design asshole” (not good), try the passive aggressive approach “I liked the way you incorporated my idea into yours, though I wonder if it’s not a little close” (better) or “your logo [link] is a nice homage to [established company logo] – I think the ‘buyer’ should end the contest now and award you the prize” (best). 

The purpose here is to establish lack of trust in everyone BUT you in the originality department. Don’t overdo it – two or three passive agressive comments per contest is about right.



Adapted from thelogofactory.com