Sunday, January 8, 2017
If entering logo design contests is going to be profitable at all, you’ll have to cut the amount of time spent to the quick. That includes time spent after your win (oddly, you’re expected to perform revisions to your logo after it’s won a contest – how co-operative you want to be is a personal call).
But let’s think technical set-up. When inexperienced designers create logos in illustrator, they tend to go vector happy (see Bad Designer – No Donut for more). Designers who know what they’re doing spend a lot of time cleaning up messy vectors and closing shapes and polygons.
Why bother? If you win a contest send the ‘buyer’ what you have. Don’t worry – nobody actually checks files at these logo contest sites (most of the people behind the scenes wouldn’t have a clue if they did).
Chances are the ‘buyer’ doesn’t have illustrator, and can only view .JPGs and other bitmap based graphics. They’ll have to take your word that the files are set up correctly and it won’t be until the artwork hits print that they’ll find out if there’s any problem.
There’s about a 50/50 chance that everything will work out (a lot higher than your chances of actually winning a contest) and even if there are problems, you can always revert to Tip #12 and claim complete ignorance.
Remember, people are marketing these sites as ‘leveling of the playing field’ – how much technical knowledge can a housewife from Peoria be expected to have? And don’t forget to mention the puppies…
Adapted from thelogofactory.com
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