Thursday, December 22, 2016
Logo design contests aren’t about presenting clever ideas that ‘work’. They’re about presenting pictures that the buyer ‘likes’. Accordingly, don’t try to come up with original ideas or clever concepts. Save them for paying customers (if you have any left.)
You see, any really clever ideas that do fly, will only be poached by other designers, and the ‘buyer’ doesn’t really care who came up with the idea first. By being original and clever, you only run the risk off helping someone else win prize money that’s rightfully yours when they take your idea, throw in some new fonts and put the icon beside the typography, rather than above it.
Bottom line – it’s much more profitable to be a ‘poacher’ than a ‘poachee’. Make sure you only copy the basic concept of a potentially winning logo, not the execution of the design itself (so that you don’t fall victim to Tip #7 – Totally Rat Out Your Contest Mates). And if there’s no ideas to poach, and you insist on entering your own clever idea, make sure you wait till the last minute before submitting it into the contest.
Remember what I said about ‘poachee’ and ‘poacher’? There’s cash on the line – now’s not the time to start supplying others with your ideas. I’ll say it again…
Adapted from thelogofactory.com
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