Thursday, December 22, 2016
People holding contests very rarely select a logo that squares with their original request. Once they’ve been presented with a whole bunch of logos, all of which illustrate why their first idea isn’t any good, they’ll change course dramatically after receiving about 20 – 30 entries.
Don’t be one of those unpaid suckers that waste their time helping the ‘buyer’ realize that. Wait till later on, even up to the very last minute. Not only does this technique save you oodles of time over conceptualizing your own ideas – you’ll be able to poach ideas from other folks’ logos – but your designs will be at the top of the first page at contest close.
Meanwhile, the poor saps who’ve been slogging it out all along will see their entries buried 4 pages deep. long erased from the buyer’s mind. You the know the way people bid-snipe on eBay. Same sort of idea.
Bonus tip – add a ton of micro-variations of your proposals right at the last minute. Simple color changes. Move text and icon portions around a bit. By entering a lot of variations of your design at the last minute, you’ll bury your competitors logos ‘below the fold’ (good) or even onto a ‘next’ page. (better). See Design Contest Necromancy for more details on this valuable technique.
Adapted from thelogofactory.com
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